What Should I Add To My Website To Boost Revenue And Engagement

We take a look at how to increase website date in order to supercharge conversions and improve SEO in 2020

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Today, over 547200 new websites will be created, adding to the 1.5 billion that are currently live. That's an astonishing and intimidating statistic, and you're not alone if you're worried well-nigh getting your website noticed.

With and then many options out there, visitors take a shorter attention span than ever before and website engagement is on the decrease as a issue. All the same college website appointment means increased awareness, better SEO and more than conversions.

But, in such a competitive digital market, how tin you lot increment website engagement in 2020?

Meridian website engagement metrics

Firstly, it's important to understand how to rails website engagement in your metrics. There are a number of metrics that you should be tracking to help you empathize website engagement. Some of the most important are:

Pageviews (More pageviews means more visitors are visiting your site)
Fourth dimension on page (The longer they spend on your website the more than engaged your visitors are – and the more likely to buy a production from you they are)
Pages per session (The more pages users visit during a session, the more than engaged they are)
Bounciness charge per unit (The bounce charge per unit is the percentage of users that clicked on a page then left without visiting anywhere else on your website – the lower your bounciness rate the improve)
New vs. returning visitors (The more returning visitors, the more engaging your webpage is)

Read more nigh the metrics that assistance track user engagement in Search Engine Journal'southward blog. Now, here's 5 simple ways to increase website engagement that you lot tin can offset actioning from today.

1. Reduce your website'southward page loading times

Ensuring your webpage loading times are low is arguably the most important strategy to implement when you're trying to increase website engagement.

Irksome page loading times are the very first affair that puts users off your website. No matter how well-designed, informative and relevant the content of the webpage is, users will be frustrated by waiting for a page to load and simply click off. In fact, according to Neil Patel research, each second longer a page takes to load the more users drop off. Run into the below graph:

Today, 47% of users expect a page to load in 2 seconds and under, while forty% will abandon a website that takes longer than 3 seconds to load. What's more, 79% of customers wouldn't return to a website with poor performance. And then reducing page loading times won't simply hateful new users will exist more probable to appoint with your page, simply they'll also be much more probable to return.

Faster page loading times as well means better SEO, driving yet more views, engagement and, ultimately, conversions. For example, Walmart constitute that every one-second improvement in page load fourth dimension led to a ii% increase in their conversion rate.

Tips for reducing page loading times to increment website engagement:

Minimise HTTP requests
Improve server response fourth dimension
Optimise and compress images for the web
Minify and combine files
Oft test your page loading times to identify whatever anomalies in loading times as they happen
Browser caching

RELATED: What are mutual anomalies in e-commerce?

2. Invest in a mobile responsive design

As use of mobile devices evolves, so practice people's consumption habits. Mobile traffic now accounts for more than half (52%) of all website traffic. However a remarkable number of website aren't optimised for mobile (co-ordinate to SearchEngineLand, a whopping 93.3% of small businesses' websites aren't fully responsive on mobile).

Mobile responsive websites are not only more popular, they are besides improve for SEO, with Google stating on multiple occasions that their preferred websites are mobile responsive. So, in order to increase website engagement today, information technology is utterly crucial that your website is mobile responsive.

Tips for mobile optimising your website to increase website engagement

Test the mobile responsiveness of your current website on Google's mobile-friendly test
Increment your webpage loading time (half of all mobile visitors will leave a page that doesn't load within three seconds)
Simplify your webpages navigation
Minimise the number of steps it takes for users to complete an activity

Check out Google'southward advice on optimising your website for mobile for more guidance.

3. Strengthen your internal linking strategy

A strong internal linking strategy is a solid approach to driving traffic to your website and increasing website appointment.

Internal links are links that direct a website visitor from one office of your website to some other. A unproblematic form of internal linking is adding a link in your a related slice of content on your site (like if we directed you to our web log explaining why AI anomaly detection is business critical, for example). Just any navigation links, image links or CTAs are office of your internal linking strategy likewise. How y'all link to other content on your website creates its website architecture, which is how search engine bots find pages on your website and alphabetize them, so yous demand to retrieve about the journey visitors and bots will be taking through your website and whether it makes sense and brings value.

A potent internal linking strategy is great for increasing website date because:

It helps your website'due south SEO
Information technology helps users navigate your website amend
Visitors volition stay on your webpage longer when they are being taken on a journey through internal links, significant more page views, lower bounce rates and higher chances of conversion

How to increment website engagement with your internal linking strategy

Create lots of content
Create a content strategy which uses 'topic clusters', where there is one 'colonnade' piece that gives an overview of the topic which links out to more than granular pieces of content
Keep links on pages to a reasonable number and then you aren't sending your visitor to too many places
Use anchor text as frequently as possible
Fix cleaved internal links every bit soon as they arise – an bibelot detection tool will help you identify these every bit soon every bit they happen
If you're an e-commerce website, link from subcategories back to parent categories
Link deep – don't just always ship users dorsum to the home folio, that probably has as well many links as it is. Send them deeper into your site instead
Audit your site'due south existing links
E'er, always provide value to the company with your internal links

four. Utilise strategic CTAs

Clear and concise calls-to-action (CTAs) beyond your webpages are one really simple fashion for you to increase website engagement. They help users navigate your folio and notice the information that's most helpful to them, all while pushing them towards your sales funnel.

Near business organization' websites have CTAs already. Only the trouble with a lot of their CTA strategies is they don't consider the users' journey and needs, just their desire to sell. People might honey to buy, but they certainly don't like being directly sold to, then adding a lot of 'Buy at present' CTAs across your page is likely to put nearly of them off. Instead, your CTAs demand to exist strategic and engaging, encouraging your users to go on a journeying through your website.

This might mean that your CTAs say things like 'Larn More', and then link to a blog that'south relevant to them and pushes a soft sell. Or they might want to 'Subscribe' to your newsletter, and receive more information about your production that way.

How to increase website engagement with strategic CTAs

Strategic CTAs are ones which volition attach to these three criteria:

Is this CTA appealing to my customers' needs? (Is it providing genuine value for your customers rather than just for your company? And if you can't reply this question, you need to research your customers needs more.)
Is this CTA easy to observe on the website?
Does this CTA guide my user to the side by side phase of the heir-apparent's journeying?

Here's an case of a strategic CTA from our website, which invites website visitors to learn more well-nigh our product through example studies, without trying to sell to them:

5. Add a chatbox to your homepage

Despite the fact that 46% of customers say that live chat is their preferred grade of digital communication and can drive 4-8 times more eastward-commerce leads, chatboxes are a surprisingly under-utilised approach. Simply 9% of companies in 2020 are using live conversation, despite the fact it's proven to increase website engagement.

Chatboxes tend to exist more convenient and quicker for customers than navigating through a website, in addition to being cheap to implement. They are likewise better for building customer relationships since people prefer talking to another homo – and since chatboxes are not being used by many companies even today, they can give y'all a serious competitive advantage when it comes to increasing website appointment and driving revenue.

Tips for using optimising your chatbox to increase website date

Eliminate form fields
Embed a 'Chat now' button on your webpages
Ensure your chatbox is available across all your webpages
Ensure that someone is responsible and bachelor for chat, and when they're not make certain you've set a custom message letting the user know their query volition be replied to shortly
Include a proper noun and photo in the conversation to brand the feel more than personal

READ MORE: Now's the time for your deepest ever digital spring clean

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